Clark's Magic Steps: update

Two lovely bloggers have pointed me in the right direction to find the advert for Clark's Magic Steps…

Next step: finding a pair on eBay.

Clark Magic Steps: A result!

I have just received the following missive from Clarks custom services - something so gleeful that it made my heart fill with joy and caused me to skip around the office like a demented pixie around a toadstool.

Thank you for your email.

Unfortunately we do not have any shoe boxes from the Magic Steps shoes; however I have attached to this email some photos which may be of use to you.

Please do not hesitate to contact us with any further queries and I hope you like the photos.

Thank you again for contacting us.

Kind Regards

Mel Clark

No, advert, but a result methinks none the less.

Clarks customer service: prompt

I fired off the following email about Clarks Magic Steps about an hour ago…

"Dear Sir/Madam, I was shocked and disappointed to find very few references to Clarks Magic Steps on the internet.

http://allthosehorriblethings.blogspot.com/2011/03/clarks-magic-steps.html

"These shoes shaped my childhood.

"If you would be kind enough to help me locate the advert for, or any images of said shoes, all will be forgiven, and I will bestow upon you your weight in Wagon Wheels, Orange Clubs and Umbungo juice drinks"

and was shocked to receive a reply…

"Thank you for your email regarding Magic Steps.  I'm afraid that we stopped making this particular range a couple of years ago. 

"We did this because we decided to concentrate on developing new styles.  

"I know this is disappointing to you, but I hope you'll be able to find a style you like in our latest season of styles online. 

" I have passed your comments on to our design team, who will take your feedback on board when planning future styles.  

"Thank you for taking the time to contact us and for your interest in Clarks  

"Kind Regards Kate Randall Contact Centre Agent   KR/kr  Our Ref: 001209569A"

This isn't actually very funny, because she took me a little too seriously. Now the Clarks customer service team think that I am mentally retarded. But on the plus side, they will be consulting me on future shoe styles. 



I knew I should have offered them some Kia-Ora

Clarks Magic Steps

My last post has brought back memories of the immensely epic shoes known as Clarks Magic Steps.

Unfortunately, they seem to have vanished off the face of the internet, and I can only find the following pictures, but alas, no advert for them on YouTube.

The shoes came in a whimsical box, along with a 'magic key' which doubled up as a brooch. the key, in later models, was used to turn a lock at the bottom of the shoe, revealing hidden pictures under a plexiglass covering.

So precious was my key that I kept it hidden in the garden under a strip of turf, guarded fiercely by my pet snail 'Cheeky'.

This next one was a real find, for you can see the key hole detail in the sole of the shoe…

My mum would never let me get a white (or pink, dare I say it came in pink?) pair because I'd 'only scuff them'. Which actually brings me on to another point; how exactly does one scuff their shoes? I haven't done so for years. Apart from when I drunkenly fell off a pavement, but I can't imagine I did much of that at seven-years-old.

From what I remember of the advert, an ordinary girl becomes a princess upon purchasing a pair of Clarks Magic Steps and has to save some pixies/rabbits/elves/whatever from an evil witch. The advert involves a lot of running through a forest and tinkly music.

She possibly fell through a mirror, or used the key to unlock a door. I could be getting this confused with an episode of Are You Afraid of the Dark.

The highlight of the advert was the bemused girl exclaiming "Magic Shoooooooez?" right at the start.

If anyone can find the Clarks Magic Steps advert online I shall bestow upon them their weight in Wagon Wheels, Orange Clubs and Umbungo juice drinks.